Liwayway Marketing Corporation (Oishi)
Liwayway Marketing Corporation (LMC) is the manufacturer of the Oishi brand of snack products, Sundays and Sun Tea juices. At present, our growing product line has expanded to over 50 variants of salty snacks, cereals, popcorn, cookies, powdered juices, and sauces. Our main manufacturing facility is located in Imus, Cavite, with satellite factories in Cagayan De Oro, Cebu City and Tarlac, to strengthen our nationwide distribution. Oishi products are exported to Japan, Korea, and Hong Kong, among others. It has been our main objective to produce high quality products at prices affordable to the mass market. With this commitment, we continue our development of new products and technologies to expand our present consumer base and pursue international markets. Our Brand Oishi means "delicious" in Japanese. Precisely what each and every item under our brand is. Our Philosophy We aim to be the leading food product company in the markets we serve by cultivating the following ideals: • providing our consumers with the widest range of quality food products at best value • upholding and living by the creed of business integrity in all our dealings developing and nurturing long term relationships with our suppliers, distributors, and consumers • maintaining an excellent work force by being involved in the development of our employees’ skills, knowledge, and attitude.
Our history dates back to 1946, when a small family business engaged in the repacking of flour and coffee products was established through the efforts of Mr. Chan Lib and his wife, Mrs. See Ying. In 1966, the business was converted into a corporation, as it expanded into the distribution of pomade, candles, candies and sauces. By 1974, under the second generation management headed by Manuel Chan, LMC diversified into the manufacturing of snack foods such as “Oishi Prawn Crackers” and “Kirei Yummy Flakes.” The snack food business proved to be encouraging that the company eventually concentrated on this enterprise. Over the years, we invested in more sophisticated equipment to upgrade the quality of our existing products and to develop new ones to introduce to the market. “Oishi” became the patent brand for all our product lines, and has since established itself as a major player in the Philippine snack food market. In 1993, under the management of Carlos Chan, we embarked on our first venture in China, beginning with two companies in Shanghai: Shanghai Liwayway Food Industries Limited and Shanghai Prawn Cracker Foodstuff Company Limited. Since then, our China operations have grown to more than 12 companies located all over the mainland under the head company, Liwayway (China) Company, Limited. Our products in China are marketed under the brand “Oishi Shanghaojia,” which in 2001, received the Shanghai Famous Brands award, firmly establishing itself as a major brand in Shanghai, and the rest of China as well. A few years later, manufacturing facilities were also set up in Ho Chi Minh City, Vietnam (1997) and in Yangon, Myanmar (1999), where Oishi is now the leading snack food brand.
Product & Services
Oishi Prawn Crackers Oishi Cracklings and many more!