Puregold Price Club Inc.
Puregold Price Club, Inc. (“Puregold” or “the Company”) was incorporated on September 8, 1998 and opened its first Puregold hypermarket store in Mandaluyong City in December of the same year. In 2001, it began its expansion by building 2 additional hypermarket stores in Manila and Paranaque. It also launched its loyalty program, which was eventually renamed as “Tindahan ni Aling Puring” in 2004. Between 2002 to 2006, Puregold continued its expansion at an average of 3 new stores every year and established operations in North and South Luzon.
In 2008, Puregold was recognized by Reader’s Digest Asia’s as the Most Trusted Brand in supermarket category. To expedite market coverage, a new format called “Puregold Jr. Supermarket” was introduced in the 4th quarter of 2008. By mid-2009, the Company gained market leadership being the second largest hypermarket and supermarket retailer in the Philippines in terms of net sales. By 2010, it was already operating 62 stores, and launched another format called, “Puregold Extra”. In the same year and henceforth, Puregold was recognized by Retail Asia Pacific as one of the top 500 retailers among the 14 economies of the region.