Reports To

The Brand Manager will report to Marketing Manager, Sales Manager and Managing Director

Responsibilities and Duties

• Manage and enhance company’s brand or reputation in public’s eye.

• Coordinate objectives with marketing, creative, and advertising departments.

• Ensure brand consistency.

• Develop and enrich customer service experience.

• Drive profitable sales, brand growth, and loyalty for a number of business areas.

• Analyze and support both category and marketing plans to align with a brand strategy and achieve annual operating plan goals.

• Develop and execute brand management plans.

• Create and enhance partner relationships.

• Leverage customer insight data to refine brand management.

• Identify brand-building areas.

• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

• Develop and implement media planning, buying, and innovation strategies.

• Provide design and direction for collateral, web, product, packaging and other visual communications media for the company.

• Helps promote uniformity and consistency of brand.

• Assist in development and refinement of uniform graphic standards and visual brand strategy.

• Must be able to do and hold seminars.

Qualifications

• Bachelor’s Degree in Marketing, Advertising or related discipline

• Atleast 1 year experience as a Brand Manager

• Proficiency with google analytics and web analysis tools

• Excellent analytical, communication and presentation skills.