Digital Marketing Manager
- Full Time
- National Capital Reg- San Juan City
- 40000 - 55000 /
Job Duties and Responsibilities:
- Plans and executes digital marketing campaigns, including web, SEO/SEM(SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising) , email, social media and display advertising
- Designs, builds and maintains the Company’s social media presence across all digital channels
- Measures and reports on the performance of all digital marketing campaigns (ROI and KPIs)
- Possesses strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Works with the marketing team, supporting teams and vendors to launch campaigns on time and on budget.
- Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Performs other related duties that may be assigned from time to time
BS Degree in Marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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