The Ecommerce Manager will be responsible for growing the net sales of the brand ecommerce site to meet year sales goals, while also meeting profitability targets. The Ecommerce Manager will develop online campaigns with a goal of maximizing incremental revenue while tracking to budget and expected ROI targets. Responsibilities include budgeting spend, forecasting as well as executing campaigns and reporting performance to the division and larger organization. This role will leverage data driven marketing, SEO, SEM and a focus on mobile-centric ecommerce to meet sales goals.

Specific responsibilities for the role include the following:

• Drive e-Commerce sales and margin through marketing initiatives
• Lead, develop and manage all aspects of digital marketing in partnership with Marketing Team including SEO/SEM, Email Marketing, Social Advertising, Content Creation and Affiliate Marketing.
• Own ecommerce related activities such as keyword research, competitive analysis, and on-page optimization while staying on top of the latest SEM trends and news.
• Execute all digital marketing & ecommerce strategies across all digital media channels from concept to launch in order to drive customer acquisition and retention, and build revenue profitability across online channels.
• Develop, forecast and execute all promotional campaigns; includes managing offer development, cadence, and audience segmentation.
• Prepare and present promotional budget including revenue forecasts, promotional expense and internal communication plans for management approval.
• Champion the member experience and act as the marketing liaison with Customer Service and Website Merchandising.
• Provide detailed analytic reports to the team on sales drivers in order to evaluate campaign effectiveness; propose new tests and refine audience segments using test and control-based approach.
• Passion for SEO and finding opportunities to increase ecommerce sales through SEO methods
• Must demonstrate a mobile-first user experience mindset.
• Strong analytical and methodical problem-solving skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data).
• A deep understanding of retail-specific promotional activities, including experience in designing campaigns that drive incremental sales in holiday and non-holiday periods.
• Strong interpersonal skills – able build relationships with multiple business units and functional areas in order to achieve ecommerce goals
• Self-motivation, a proactive approach and a results-driven mindset for both key metrics as well as continuous improvement.
• A high degree of care for the customer experience.
• Strong creative skills – can work with the creative team to provide direction and judge effectiveness of creative assets and collateral, all with a mobile focus
• An exceptional ability to multitask, executing swiftly and accurately.
• Excellent judgment and decision-making ability.

Candidate must exhibit expertise in Digital Media campaign design, execution and optimization of the following:

• Branded and Non-Branded SEM Campaigns
• Programmatic Media Campaigns (display and video)
• Google Standard, Dynamic Retargeting, Contextual Targeting
• YouTube Advertising and Targeting
• Google Product Listing Ads (PLA’s)
• Paid Social Media Opportunities

Minimum Qualifications

• Candidate must possess at least Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Marketing, Advertising/Media, Art/Design/Creative Multimedia or equivalent.
• Required language(s): English, Filipino
• At least 1 Year(s) of working experience in the related field is required for this position.
• Required Skill(s): Communications skills, Formulate Strategy, Planning, Basic Design
• Knowledgeable in Graphic Designs, Video Editing, Advertising and photography.
• Experience in Lazada, Shopee, Amazon, E-bay and other international e-commerce channels is required.