- Has overall responsibility for driving the continual development of value added products and services, aligned with the strategy of innovation for the client groups they represent.

- Champion the identification of opportunities to exploit new technology, improve the customer experience, drive brand loyalty, and build new competitive edges.

- Define tracks of development for the realization of new use-cases and solutions initiating strandard project management methodologies to move from design to execution, including continuous improvement and ongoing development and enhancement of existing products and services.