- Full Time
- National Capital Reg- Makati city
- Salary As Per Industry Standard
Work Address : makati City
A Marketing Manager is responsible for developing, implementing and executing strategic marketing
plans for an entire organization in order to attract potential customers and retain existing ones.
Duties and responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified
traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to
Develop a coherent strategy to take our brand image both locally and internationally
Event Management: In-charge on the events and shows that the company will exhibit
(e.g. G2E, ICE, etc.), from conception to completion
Experiment with a variety of organic and paid acquisition channels – content creation,
content curation, pay per click campaigns, publicity, social media, lead generation campaigns,
copywriting, performance analysis, and much more
Produce valuable and engaging content for our website and blog that attracts and converts our
Build strategic relationships and partner with key industry players, agencies and vendors
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against
Required to live in Manila, Philippines
Bachelor’s Degree in marketing or a related field
Required language(s): English and Chinese (Mandarin) both in written and oral
Demonstrable experience in marketing together with the potential and attitude to learn
Proven experience in identifying target audiences and in creatively devising and leading
across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools
Knowledge of gaming industry is a plus
Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
Good taste, a sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
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