JOB SUMMARY

• The Marketing Manager is responsible for providing leadership that contributes to
the achievement of Pernod Ricard’s vision, the company’s strategic growth
platforms and local portfolio priorities.
1. Brand Strategy and Planning
• Drive sustainable business growth through Strategic Plans and Annual
Brand planning
• Lead successful marketing strategy to improve brand equity and sales
• Develop and implement brand plans to ensure growth within the
competitive environment
• Ensure efficient utilization and tracking of allocated brand budgets
• Build relationships with strategic partners, suppliers and industry experts
2. Brand Communication
• Develop effective advertising and promotional programs to achieve best
quality and cost - efficiency standards in the industry
• Lead timely implementation and evaluation of marketing plans and
extend the brand communication through relevant mediums
• Manage creative / media agencies and continuously challenge them to
provide exceptional levels of service
• Fully leverage digital media initiatives
• Manage PR responsibility covering sponsorship & marketing
communications
3. Brand Activation
• Translate global brand strategy into relevant local activation, setting and
directing brand / portfolio promotion strategy
• Ensure adoption of brand activation & strategy by the Sales department
through preparation and implementation of channel specific programs
• Identify major events for target brand sponsorships as well as identifying
key local consumer group events and tie in brand support
• Allocate & prioritize promotion resources according to brand/ portfolio
strategy
4. Consumer Insight and Market Intelligence
• Develop and implement a structured consumer/market intelligence
process and cascade actionable findings regularly with key stakeholders.
• Advise on new product development and strategies, packaging, printing
technologies etc. through consumer insights derived from market
research, competitive mapping and other market intelligence
• Have regular joint visits to key accounts with sales team to gain consumer
insights
• Monitor monthly volume and industry performance to generate accurate
and meaningful insight about consumers & categories
• Monitor pricing analysis for effective pricing strategy of new
brands/markets
5. Team Management
• Managing, developing and coaching the marketing team to build
competence and effectiveness
Job Requirements :
– Degree holder with formal business qualifications or equivalent, MBA is a plus
– Minimum 8 years working experience in marketing. Experience in advertising or
public relations, with a good media and social network is a plus
– Experience in liquor, luxury or FMCG industry is a plus
– Excellent command of spoken and written English
– Good command of MS Office
Personal and behavioral skills:
– Excellent critical thinking and analytical skills
– Organized, with strong results orientation
– Entrepreneurial mindset, resourceful and proactive
– Energetic and outgoing personality
– Excellent interpersonal and communication skills
– Team player with adaptive mindset
– Excellent record of leading high performing teams
– Positive attitude