Duties and responsibilities
 Develop strategies and tactics to get the word out about our company and drive qualified
traffic to our front door
 Deploy successful marketing campaigns and own their implementation from ideation to
execution
 Develop a coherent strategy to take our brand image both locally and internationally
 Event Management: In-charge on the events and shows that the company will exhibit
(e.g. G2E, ICE, etc.), from conception to completion
 Experiment with a variety of organic and paid acquisition channels – content creation,
content curation, pay per click campaigns, publicity, social media, lead generation campaigns,
copywriting, performance analysis, and much more
 Produce valuable and engaging content for our website and blog that attracts and converts our
target groups
 Build strategic relationships and partner with key industry players, agencies and vendors
 Be in charge of marketing budget and allocate/invest funds wisely
 Measure and report performance of marketing campaigns, gain insight and assess against
goals
Qualifications
 Required to live in Manila, Philippines
 Bachelor’s Degree in marketing or a related field
 Required language(s): English and Chinese (Mandarin) both in written and oral
 Demonstrable experience in marketing together with the potential and attitude to learn
 Proven experience in identifying target audiences and in creatively devising and leading
across channels marketing campaigns that engage, educate and motivate
 Solid knowledge of website analytics tools
 Knowledge of gaming industry is a plus
 Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
 Good taste, a sense of aesthetics and a love for great copy and witty communication
 Up-to-date with the latest trends and best practices in online marketing and measurement