- Full Time
- National Capital Reg- Makati city
- Salary As Per Industry Standard
Work Address : Philippine Axa Life Centre, Sen. Gil Puyat Ave., Makati CIty
Formulates and oversees implementation of all marketing strategies and campaigns. Work closely with the team members and other departments in the organization. Handles the following:
- Website Content and Creative Development
- Events Planning and Management
- Market Research & Development
- Customer Relations & Management
- Training Development
Basic Purpose :
Develops business and marketing plans for a specific market or industry segment and ensures achievement of strategic revenue objectives. Responsible for assessment of existing and potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities and product launch.
Evaluates and manages new strategic business opportunities, marketing activities. Oversees market analysis, monitors competitive activity, and identifies customer needs. Responsible for developing new and growth opportunities.
Plans, directs, and coordinates the marketing of the organization's products and/or services by performing the following duties personally or through subordinate supervisors.
- Establishes marketing goals to ensure share of market and profitability of products and/or services.
- Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
- Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
- Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
- Communicates with outside advertising agencies on ongoing campaigns.
- Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials and website content management supervision.
- Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
- Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
- Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
- Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
- Conducts marketing surveys on current and new product concepts.
- Prepares marketing activity reports.
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