Product Marketing Manager
- Full Time
- National Capital Reg- Pasig City
- PHP 30000 - 50000 /Monthly
Work Address : 3F Joy-Nostalg Center, ADB Avenue, Ortigas Center, Pasig City
- Capture market insights and requirements from various means for new and existing features, ensuring a balance of product innovation and evolution
- Interact with various departments (Engineering, UX, Marketing, Sales, Legal) to understand, discover, and identify untapped product potential and use cases
- Provide strategic planning updates to the management outlining the long-term plan for the product, progress and current efforts in achieving the goals
- Identity product gaps and differentiation opportunities to enhance the app
- Continuously monitor trends and the competitive space in order to adjust the product as opportunities arise
Product Design and Roadmap
- Design and own the product roadmap, design releases, and features updates
- Choose and decide prioritization of features that is cohesive with the overall product story and customer experience
Product Performance Measurement and Management
- Measure and manage the performance and usages of the product and its newly released features
- Find and implement enhancements to drive greater adoption and engagement
- Communicate the vision, strategy, business case, and key requirements for the mobile product offering
- Build business cases and enroll internal stakeholders in supporting the vision
- Participate in Agile development practices and proactively help the design and development teams understand the product vision and requirements to ensure accurate implementation
- Provide guidance in producing interfaces that support the desired user experience and engagement
- Prepare documents, from product requirements documents to product roadmaps, to help communicate and generate enthusiasm for the vision and objectives
- Support the sales team in pre-sale and post sales activities
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