Job description:

• Monitors and manages day-to-day operations, including but not limited to, communication exchanges, creative development, production, measurement and optimization across all digital marketing platforms.

• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

• Applies the above in the work for the greater advancement of the organization.

• Understand purpose of the organization’s online presence and to harness such online presence to improve on profit making goals of the organization.

• Takes the lead and participates fully in the online marketing activities of the organization.

• Coordinate with other staff involved in online marketing process.

• Defines, develops, launches, and measures new campaigns/promotions in support as well as specific marketing campaigns as needed.

• Develops, implements and manages innovative ideas/promotions to drive greater relevance, engagement, and grow external communities.

• Coordinates and collaborates with all departments to share learning, support their initiatives, as well as help train in new tools and technologies as necessary.

• Execute awareness-building and audience development campaigns across all online marketing channels.

• Manage, collect and report on marketing KPIs using Google Analytics, and other reporting tools.

• Performs related duties and responsibilities as may be assigned

Qualifications:

• BS/BA degree preferred

• Proficiency in MS Excel, PowerPoint, and Word

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

• Keeping up-to-date with current digital trends and suggesting new ideas to enhance the digital strategy of the organisation.

• Organized with ability to multitask

• Good communication skills

• High level of Initiative, self-motivation

• Must have the ability to stand and work under pressure

• Willing to work on holidays (but not weekends)

• This is a dayshift job, but must be willing to work nights at the discretion of management to talk to US based clients and address campaign needs.

• Ideal candidate must possess at least 5 of the following:

• Positive self-confidence

• Strong organisational skills

• Proactive and open to change

• Commercial awareness

• Adaptability with regards to the latest trends in the market

• Highly creative

• Good team working skills

• Excellent communication skills

• Numerical skills

• Computer literacy

• Internet savvy

• Initiative