SEO Manager Responsibilities Include:

• Develop and implement effective search engine optimization (SEO) strategies.
• Coordinate content, design, social media, pay-per-click (PPC) marketing and other activities.
• Manage offsite and onsite optimization projects and reporting on performance.
• Develop and execute successful SEO strategies.
• Manage team of SEO Specialists.
• Conduct keyword research to guide content teams.
• Review technical SEO issues and recommend fixes.
• Optimize website content, landing pages and paid search copy.
• Direct off-page optimization projects (e.g. link-building).
• Collect data and report on traffic, rankings and other SEO aspects.
• Work with social media and PPC teams to optimize campaigns.
• Keep abreast of SEO and integrated marketing trends.

Requirements:

• Proven experience as SEO Manager, SEM Manager or similar role.
• Knowledge of standard and current SEO practices.
• Knowledge of HTML/CSS.
• Experience with SEO reporting.
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends).
• Excellent communication skills.
• Strong organizational and leadership skills.
• Analytical mindset with numerical aptitude.
• BSc/BA in Marketing, Business or related field.