Role Summary:

As the Social Media Executive, you shall be responsible in handling all social media channels and influencer campaigns to help grow brand awareness and engagement and customer satisfaction for Photobook Philippines.

Duties and Responsibilities:

• Social Media Management

  1. Manages all the social media channels of Photobook Philippines including but not limited to Instagram, Facebook, Twitter, Youtube, etc.

  2. Should have a good understanding of social media marketing, the target audience and its behavior

  3. Tracks all the changing social media trends and digital landscape

  4. Develops the social media and content strategy

  5. Produces and publishes content for all social media channels that will drive brand awareness and customer engagement

• Influencer Management

  1. Tracks the relevant social media influencers to enhance the overall brand reputation and extend reach through influencer channels

  2. Researches and identifies opportunities for Photobook Philippines to engage with influencers

  3. Establishes relationships with existing influencers and build with new ones

  4. Executes and implements the influencer campaigns for Photobook Philippines including the necessary paperworks

• Performance and Analytics

  1. Has knowledge on social media analytics and reporting tools including but not limited to Facebook Insights, Google Analytics, Hootsuite, etc.

  2. Creates the performance reports of the social media and influencer campaigns with analysis and recommendations

  3. Regularly monitors the competitor social media accounts and competitive analysis report

Qualifications:

Education : College/university graduate, preferably with a degree in a

Communications, Public Relations, Marketing or a related field

Experience : 2-3 years experience as a Social Media officer/Account   

Executive in an advertising/PR agency

Software Application : MS Office or Google Docs

Adobe Photoshop

Other Requirements : Has valid and unexpired passport

Other Skills : Must be good in written and oral English

Must have excellent negotiation skills

Must have excellent rapport

Must be organized multi-tasker

Must be a team player

Must have a good eye for design